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This campaign had everything. Epic spots starring Sabrina Carpenter. A live tweeting Oscar event. Open letters serving as long-form print ads. A unique hand-drawn font. A social-first partnership with Some-e-cards (remember those). A food truck featuring celebrity chefs. Vegas weddings. A hidden camera taxi cab. Oh, and delicious sandwiches.
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Don't knock it till you've tried it.
Disruptive OOH movie posters
Interactive microsite
THREE OF CHICAGO'S FINEST CHEFS.
ONE DIVISIVE SANDWICH SPREAD.
DO YOU TAKE THIS CONDIMENT?
Through active social listening we found out that Miracle Whip was causing actual fights between couples. Perfect!
We went to Vegas wedding chapels to ask newlyweds the second most important question of the day, "do you like Miracle Whip?"
Armed with incredible footage an entire sampling push and sweepstakes was developed and hosted from our YouTube channel, a first of it's kind. The winner got $25k for their marriage, or divorce.
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